Maison Vivienne

The Art of a Thousand Layers
Brand System · Hangry Creative
01 · Identity

The MV Monogram

built from layers — the thesis, made a mark
02 · Color

The Palette

ivory & espresso base · blush + champagne-gold, the warm spark
Ivory
#FFFDF9
Cream
#FAF5EE
Blush
#E7C9C2
Rose
#D9A7A0
Gold
#C2A25A
Mocha
#6B574B
Espresso
#3B2E27
03 · Typography

Two Voices

Aa Vivienne
Cormorant Garamond — the voice
JOST · THE QUIET LABEL · A B C D E
04 · Packaging

The Suite

gold-foil MV, embossed layers, the gift ritual
Full packaging suite
Croissant box Macaron jewel-case Shopping bag Ribbon & wax seal Tissue Gift card
05 · Product Catalog

La Carte

seven signatures, one descriptor each
06 · Social

Instagram System

product · quote · unboxing — the grid rhythm
Ópera
Six layers under a mirror glaze. Cut at three, gone by four.
#maisonvivienne #patisserie #toronto
The Art of a Thousand Layers
Three days of folding for one minute of shatter.
#laminated #byhand
to give
Beautiful closed. Better opened. Ribboned, sealed, ready.
#giftbox #unboxing
07 · Stationery

The Card

Maison Vivienne
Front · gold foil on ivory
Vivienne Laurent
Pâtissière · Fondatrice
bonjour@maisonvivienne.ca · Toronto
@maisonvivienne
Back · espresso stock